Advertising | Articles | Blogging | Books and eBooks | Branding | Brochures
Courses & Training | Email Marketing | Information Products | Interviews/Profiles
Marketing | Media | Packaging & Covers | Search Engine Optimization (SEO)
Social Media Marketing | Technical Writing | Video | Website Design | Whitepapers

ADVERTISING GUIDE:
How to write great ads that inspire response

Love them or hate them, ads of all types are one of the most powerful tools you can use to connect with your audience, inform them about what you offer, and convince them to take a chance and make a purchase.

Learn the basics of how to craft honest, compelling ad copy that generates awareness, interest, and desire... then inspires readers to take action NOW!

Read the guide or Download PDF (coming soon!)

ARTICLE GUIDE:
How to write a great article

There are a hundred different types of articles — but no matter what type you need, a few basic principles can transform any article from blah into brilliant.

Great articles entertain, educate, delight, and inspire readers to learn more and take action. Learn how to plan, pitch, and deliver articles that engage your readers and inspire response.

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BLOGGING GUIDE:
How to set up and write a brilliant blog

Writing your own blog is a simple, effective way to attract new visitors to your website, build meaningful relationships with people in your industry, and enhance your reputation and brand. And it's fun, too.

From planning and setup to writing posts and collecting subscribers — learn how to quickly create and start writing a professional blog that gets noticed and inspires response.

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BOOK & EBOOK PUBLISHING GUIDE:
How to write and publish books and eBooks

Has the Web killed books? Do people even read anymore?

No, it hasn't. And yes, they do. If you can create entertaining, engaging, useful content, publishers and readers are paying for it.

From choosing marketable topics to writing to publication, learn the basics of how to create content that publishers will buy and readers will love — whether you're pitching to a publishing house or selling highly profitable self-published eBooks off your own website.

Read the guide or Download PDF (coming soon!)

BRANDING GUIDE:
Develop your personal or business brand

Your brand is NOT your logo — it's the entire universe of thoughts, feelings, and impressions that people have about you and your business.

There are two ways to build a brand. The first is to stand back and wait to see what people think about you and your business. The second is to take thoughtful action and build a shining brand by delivering great experiences to every client and customer.

If you like the idea of being in control of your brand and destiny, we've got some pointers for helping you build a personal or business brand that gets noticed, talked about, and even... loved.

Read the guide or Download PDF (coming soon!)

BROCHURE GUIDE:
How to make a great brochure

A great brochure doesn't just look pretty. It speaks to your potential clients and customers — grabbing their attention, building desire, and inspiring them to learn more about what you can do for them.

Learn how to plan, write, design, and produce brochures that get noticed and drive huge response!

Read the guide or Download PDF (coming soon!)

COURSES & TRAINING GUIDE:
How to create great courses and training

Knowledge. Skills. Experience. They're three of the most valuable things you possess — and by transforming them into courses and training, you can create valuable products to share or sell and build your reputation as an expert in your field.

From concept to delivery, learn how to plan, develop, and package courses and training in dynamic, marketable formats from print to web-based and multimedia.

Read the guide or Download PDF (coming soon!)

EMAIL MARKETING GUIDE:
Grow your business with email marketing

Everyone uses email. So why not use it to build relationships with your fans, your leads, your prospects, your clients, your customers?

Better yet, why not set it up so you can automate your email communications? Using newsletters, autoresponders, and a custom email marketing plan, you can easily create a compelling series of messages that builds great relationships with everyone your business touches — one email at a time.

Use our email quick-start guide to learn the fundamentals and get started with email marketing, from newsletters and email blasts to building your subscriber list.

Read the guide or Download PDF (coming soon!)

INFORMATION PRODUCT GUIDE:
Develop and sell great information products

What are people searching for online? Information.

If you know the answers to the questions people are asking, you can create an information product — a course, eBook, video, audio recording, or other product you can sell or give away online.

Build your reputation as an expert. Add new offerings to your existing product line. Or just make money. Whatever your reasons, use our quick-start guide to get started creating eBooks, courses, online video, or other information products.

Read the guide or Download PDF (coming soon!)

INTERVIEWS & PROFILES GUIDE:
How to write a great interview or profile

People have great stories. And to learn and share those stories, you'll need to interview them.

Use our quick-start guide to learn the ins and outs of interviewing people to create interviews and corporate profiles that are compelling, educational, and engaging.

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MARKETING GUIDE:
How to market your business online

Marketing is not advertising. Marketing is a massive sphere of ongoing activities from research to product development, sales to customer service, newspapers flyers to Facebook updates.

Marketing is the process that teaches people you exist, grabs their interest, builds desire, inspires them to take action... and then makes them happy they did.

Use our quick-start guide to develop a basic marketing plan for your business that will drive more sales and build better relationships with your clients and customers.

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MEDIA RELATIONS GUIDE:
Write great press releases and get media coverage

You want media attention. Editors want stories. A great press release gives everyone what they want — a great story that drives attention to your brand and your business.

Learn how to write press releases that get read, get covered, and get results!

Read the guide or Download PDF (coming soon!)

PACKAGING & COVERS GUIDE:
Create great product packages and covers

Great packages and covers are pretty — but that's just the beginning.

A great product package or cover tells a story about what's inside. It grabs attention, builds awareness, and lights a little flame of desire that makes your prospects feel like this is something they simply MUST own.

From concept and copywriting to design and production, learn how to create product packages and covers that get noticed and get sold!

Read the guide or Download PDF (coming soon!)

SEARCH ENGINE OPTIMIZATION (SEO) GUIDE:
Optimize your website for better search rankings

People are searching for you. Maybe they're looking for the type of product or service you sell. Maybe they're looking for something in their neighborhood. Maybe they're even looking for you by name.

Search engine optimization is the business of learning who is searching for you, what keywords they're using, and why they're searching in the first place. Once you've done that, the next step is to provide relevant results that rank near the top of search results pages and give searchers a compelling reason to learn more about you.

Use this quick-start guide to optimize your website so it achieves better search rankings and draws in more visitors.

Read the guide or Download PDF (coming soon!)

SOCIAL MEDIA MARKETING GUIDE:
Use social media to market your business or brand

Quick-start guide to marketing your business or personal brand with social media including Twitter, Facebook, LinkedIn, and more

Read the guide or Download PDF (coming soon!)

TECHNICAL WRITING GUIDE:
How to write great manuals and instructions

Quick-start guide to writing clear, usable instructions and technical manuals.

Read the guide or Download PDF (coming soon!)

VIDEO GUIDE:
How to create and publish great online video

Quick-start guide to getting started with online video for your marketing, training, information products, and demonstrations

Read the guide or Download PDF (coming soon!)

WEBSITE DESIGN GUIDE:
Plan, design, and build a great website

Quick-start guide to designing a website, from choosing resources to planning a site that gets results.

Read the guide or Download PDF (coming soon!)

WHITEPAPER GUIDE:
How to Write a Great Whitepaper

Quick-start guide to writing whitepapers that inspire response from your intended target audience.

Read the guide or Download PDF (coming soon!)

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