How to Optimize Your Website for Search

People are searching for you. Maybe they're looking for the type of product or service you sell. Maybe they're looking for something in their neighborhood. Maybe they're even looking for you by name.

Search engine optimization is the business of learning who is searching for you, what keywords they're using, and why they're searching in the first place. Once you've done that, the next step is to provide relevant results that rank near the top of search results pages and give searchers a compelling reason to learn more about you.

Use this quick-start guide to optimize your website so it achieves better search rankings and draws in more visitors.

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