January 29th, 2009 - Filed under social media
Twitter is a great tool for meeting people, sharing information, and creating connections — but only if you can actually use it to build a community of people who are interested in following you. The question is: what makes you followable?
A good place to start is by knowing what makes people NOT want to follow you. Jenn Lowther’s blog post on 10 things that will make me not follow you on Twitter is a funny overview of what makes someone grotesquely unfollowable — like Jenn, I’m quickly turned off by ugly MySpace-style designs, animated avatars, pointless rambling, and other blatant no-nos.
But what makes you a compelling tweeter? That’s a little harder to answer, at least in a universal way — but if you’re using Twitter and hoping to build a community of followers, you’d better know the answer to this question.
New people are visiting your profile every day and deciding whether to follow you or not. They’re spending somewhere between 5 and 30 seconds making that decision. If you want to get followed, you need to give them a good reason to follow you, and you need to make that reason shine through in your tweets and your profile.
Of course, being followable depends on who you are and who follows you. Being a followable celebrity is different from being a followable dog trainer or web designer or mom. But great tweeters share a few universal characteristics that transcend the specifics of niche, profession, and other details. So in the interest of helping you become a bit more followable, here’s my personal list of 10 things you can do that will make me way more likely to click that little “Follow” button. Continue Reading »